Here we are in the future

Marty McFly: Do you know where Riverside Drive is?
Sam Baines: It’s on the other end of town, a block past Maple. East end of town.
Marty McFly: A block past Maple? That’s, uh, that’s John F. Kennedy Drive.
Sam Baines: Who the hell is John F. Kennedy?

In the movie Back to the Future, Marty McFly takes a time machine back to a transformed but strangely unchanged period in time in which he and his parents are together as teenagers in their old hometown. His unique perspective as a time traveler gives him wisdom.

Isn’t that sorta what’s happening now with social networking?

The boom in popularity of Facebook, LinkedIn, Twitter, MySpace, etc., has people connecting and communicating by the hundred-millions all over the world, bridging gaps in time as well as geography.  Sometimes the connection can create quite an impact.  When you’re back in touch with your first crush from 3rd grade, for example, you gain something and lose something, softening the lines between present and past, work and personal life.  You open yourself up to a new perspective.  You have careers now.  Kids.  You want to say goodbye to the past, but somehow stay connected and build on what you’ve learned together.  Like Marty did with his folks.  Social networking makes that possible.

For business owners, there is opportunity here. Chances are, some of your employees are linked with potential customers and don’t even know it. With a little guidance, they may discover, for instance, that their aunt is the CFO of your competitor’s biggest client.  Wouldn’t that be an interesting lunch meeting?

Of course, there are dangers. You could miss out on the opportunity to connect, as Marty nearly did at the end of the movie, and stay stuck in the 20th century: “You’re late,” Doc scolds Marty, as the lightning intensifies around them. “Have you no concept of time?”



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One Response to “Here we are in the future”

  1. Scot Small Says:

    Social networking I agree is a huge potential for companies. It also can be overwhelming and sink you instantly if you do not know what you are doing. As we all learn together to what works and what does not it will be interesting to watch this new media grows and track its role along with search engine optimization and other online marketing strategies shape how business in done. Good post.

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