Posts Tagged ‘Twitter’

Madman, craftsman, critic

January 7, 2010

With more and more businesses participating in social media, the pressure to be creative is getting intense.  Now every tweet needs to be interesting.  Every blog post, a ‘wow’.  And so everybody wants to know: Does Robroy have a process for that?

Hold on, let me check.  Why, yes, here’s something.  I call it the Madman, Craftsman, Critic process.  Catchy name, I know.  You can use Madman, Craftsman, Critic (or Madwoman, Craftswoman, Critic) to develop everything from business growth strategies to sales presentations to marketing content, tweets, blogs and more.  It also works for paintings and poems and love songs.  And Robroy posts.  Anything creative.  But only if you are willing to concede that you have three strong-willed personalities within you who all want to dominate the creative process, and it’s your job to keep them in line.  They are:

1. The Madman

His cheeks are tight and bright from holding back gales of laughter while dashing around the room goosing people.  The Madman is you at your irrepressible best.  Your passion, your spark, your zest for life.  He loves what he does and is inspired by finding original ways to express it, regardless of what anybody else is doing.

2. The Craftsman

After the wild hilarity has blown over, enter the Craftsman.  This is your technical side.  Fastidious, skillful and proud, the Craftsman makes logical sense of what the Madman has left behind, which he measures, cuts, joins and assembles into something structurally sound and useful.

3. The Critic

“Gentlemen, gentlemen,” says the Critic, peering over his glasses.  “Your masterpiece is stirring, indeed, but riddled with errors.  A detail is missing here and here.  And the surface must be rubbed, sealed and smoothly coated.  Really, gentlemen.   In the future, I insist we bring me in sooner.”

This is you and your high standards.  Ultimately accountable for whether the thing works or not, the Critic controls quality in matters large and small.  It would be a disaster to involve the Critic too soon in the creative process, as he would scold and nit-pick and criticize his brothers until they broke his glasses and made him cry.  Another common mistake is letting the Madman hang around so long that he burns it all down with his hair.  Finally, try not to allow the Craftsman to start or finish the project, as it will end up technically perfect, but emotionally stiff as a board.

Madman, Craftsman and Critic, in that order.

But, hey, you’re creative.  How does it happen for you?  Have your Madman/Madwoman leave a comment below.


Why I un-friended Anderson Cooper

March 21, 2009

Talented, articulate, relentless, Anderson Cooper seems to have his heart in the right place.  But his face is in the wrong place.  As the front man of CNN, he is the king of the old media, the grand-daddy of all fear-mongers.  And so I decided to leave him.

Because that’s what old media channels do.  Generate fear.  Think of the City of Los Angeles – what comes to mind?  Smoke pouring out of shattered storefronts.  People rioting in the streets.  Old media channels give us the memory of despair and the expectation of pain.

Versus new media (FB, Twitter, MySpace, etc.), which are beautiful and positive.  At least, you can make them that way.  This doesn’t mean stick your head in the sand and ignore outrages against mankind.  Rather, it means we get to make the news media our own hub of communications.  We get to use the medium itself to come together quickly, to create change and broadcast the response.  We dictate what is news.  You do and I do.

For example, here’s a Twitter perspective on life in Los Angeles today.  If you tweet (pardon the expression if you don’t), you may have seen the recent article by Terry Parris Jr. about how people are using Twitter.

Here’s a part I liked: A company in LA sells hot, portable Korean barbeque in a taco shell.  They have no stores.  They deliver out of trucks.  The fascinating part is this: To connect with mobile customers, the company relies exclusively on Twitter.  They simply tweet their destinations.  According to the article, it’s a cult sensation.  Up to 800 people line up when the trucks arrive at various points throughout the city.

You can follow Kogi on Twitter.  Robroy does, even though we are 3,000 miles apart.  Why?  Because instead of a conventional bombardment of layoffs, bankruptcies and bailouts from CNN, you get upbeat posts about people coming together to make their city a better place:

“Hey, Bruins, migrate over to our new spot at Veteran and Ophir. Let’s make peace with the haters and feed them our tacos… of love!  10:36 PM Mar 17th

So I guess this is goodbye.  Please don’t take it personally, Anderson.  It’s not you – it’s me.

This ain’t no party, this ain’t no disco

March 2, 2009

Twitter is good for people living on mobile. The value is in the “retweet” feature, a/k/a “RT,” a/k/a plain ole simple copy-and-paste. Because that’s all RT is. Copy and paste in the status bar. The outcome is that you will have forwarded a link, with reference to the source, so that a broader and broader community may benefit from it instantly. When would this be useful? Well, for example, let’s say there is a need to evacuate your city. The tweeters will share maps, gps routes and updates on the run. Won’t that be fun?

Let’s get you started:

1) copy a status update that you like

2) go to your status bar

3) type “RT@” then the user’s name you are re-tweeting

4) paste

5) send

Master the simple art of retweeting, and you’ll be prepared for the end of the world.


What would hip-huggers do?

January 27, 2009

Hot marketing experts have come out as one in their hip-huggers, shaggy cuts and t-shirts to tell corporate America to get into social networking or die.  So corporate America signed their people up for Facebook, paid trainers to show them how it works … and watched productivity take a plunge.

So it’s no wonder if corporate America is leery of the hip huggers’ new message: Get on Twitter or die.

This time, though, they might have a point.

Twitter is like Facebook – a real-time bulletin board that reaches audiences across the globe instantly.  But Twitter is different, or can be.

You can follow celebrities (Robroy doesn’t).  You can follow colleagues in business (Robroy does).  You can follow childhood friends (Robroy doesn’t).  You can use it to improve your craft (Robroy does).  The way I improve my craft as a business consultant and writer is by utilizing Twitter’s research and knowledge sharing aspect.  I approach Twitter like an informal lecture series on the sidewalk in front of the Student Union.  You can stop by for a few minutes between appointments and make your verse heard.  Or you can hang back and learn something.

Whether Twitter spells life or death for corporate America, we’ll find out.  Meanwhile, the hip-huggers are enjoying being “followed” in their tight jeans as they blog about it.